Crypto Investments Rising in Time for a New Administration 

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In the world of investing, cryptocurrency continues to be a topic of discussion. With President-elect Donald Trump’s upcoming inauguration, discourse over the future of cryptocurrency in the U.S. is picking up steam. 

Reports indicate that cryptocurrency policies could be overhauled as early as next week as the new administration enters office. However, data is already beginning to show a change in crypto’s direction. 

The latest in ongoing CivicScience tracking reveals that cryptocurrency investment and intent have grown since the last two quarters of 2024. In Q3 2024, 20% of Americans had invested in crypto, while 10% planned to do so. By January 2025, 22% had invested, and 12% held the intention (among those aware.) 1


Join the Conversation: In general, do you think cryptocurrency is a good investment or a bad investment? 🪙


Do politics and crypto investments go hand in hand?  

Given that politics may continue to intersect with crypto’s future, it is no surprise that voters within certain parties are more or less interested. Registered Independents are the most likely to have invested in crypto and maintain the most intention to do so. Meanwhile, Democrats are the least interested and have the least intention for future investments.

Additionally, nearly two in five Americans say the president’s opinion of cryptocurrencies is at least ‘somewhat important’ to them–which may shed some light on the uptick in investment, especially since the results of the 2024 presidential election. 2  

As for the ‘why’ behind cryptocurrency investments, those investing are most interested in the potential for long-term growth. 3 On the other hand, those who are hesitant to invest are most concerned over questions of crypto’s legitimacy. 4

High Hopes for the Next Administration’s Crypto Policies 

Currently, the expectation is that the Trump administration will have a positive impact on the crypto market. Most Americans who follow crypto markets either feel positive (46%) or neutral (29%) about how the incoming administration will impact cryptocurrencies. A closer look reveals that expectation is largely correlated to political parties, to no surprise–Republicans are feeling more optimistic than Democrats.


Weigh in: Do you think cryptocurrency’s popularity will increase, decrease, or stay the same over the next year?


While future policies around crypto regulation are far from certain, what is clear is that–for the time being—more Americans are betting on crypto. Now, only time will tell if that bet pays off. 

Attitudes change before behaviors do. CivicScience’s ‘always-on’ 1st-party data tracking makes it easy to identify shifts in consumer behavior before the competition does. See what we can do for your brand.


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