2025 Cryptocurrency Investor Trends Survey

Cryptocurrency is once again in the spotlight, with Bitcoin breaching $100,000 and the Trump administration taking a friendlier approach to the industry. Motley Fool Money’s 2025 Cryptocurrency Investor Trends Survey shows those factors generating massive enthusiasm among existing crypto investors, but less so among those who have never bought crypto.

Overall, 42% of respondents said they’re likely to buy cryptocurrency in the next year — in line with the general level of enthusiasm recorded in 2024. Respondents with the most interest and trust in cryptocurrency remain young males, many of whom have already invested in crypto.

The top reasons for crypto skepticism are not knowing what to do with it, not understanding how to buy it, and security concerns.

Read on to understand the most important trends in the crypto space, as the industry enters a pivotal moment.

Bitcoin hitting $100,000, Trump’s return to office buoys crypto enthusiasm

President Donald Trump’s re-election and Bitcoin crossing $100,000 in December 2024 gave respondents, particularly those that already own cryptocurrency, reason to be bullish about the industry.

• Bitcoin crossing $100,000: 48% percent of respondents said they’re more likely to invest in crypto in light of Bitcoin being valued at more than $100,000 at one point in December 2024.
• The Trump-Musk effect: 50% of all respondents say that the cryptocurrency market will perform positively in 2025 given President Trump’s re-election and Elon Musk potentially serving as an advisor. Just 13% think crypto will do poorly in 2025, and the remaining 37% think the market won’t change much.

Enthusiasm shrinks and grows depending on respondents’ generation, gender, and whether they’ve ever invested in crypto.

How Bitcoin crossing $100,000 is influencing investors

Thirty percent of respondents who have never invested in crypto say Bitcoin crossing $100,000 makes them more likely to invest in crypto, compared to 85% of those who currently own crypto and 83% who are invested in crypto through an ETF.

A slight majority of male respondents, 54%, say Bitcoin hitting the $100,000 threshold makes them more likely to invest compared to 42% of female respondents. That division tracks with general sentiment towards cryptocurrency investing.

Younger generations are more likely to be bullish on crypto due to Bitcoin’s rise in 2024. Fifty-six percent of Gen Z and 62% of millennial respondents say they’re more likely to buy crypto as a result, compared to 46% of Gen X and just 27% of baby boomers. Those results are again in line with how enthusiasm for crypto investing shakes out among generations.