2025 Cryptocurrency Adoption and Consumer Sentiment Report
Most Popular Cryptocurrencies in 2025
As they were last year, Bitcoin, Ethereum, and Dogecoin remain the most widely held currencies in our study. However, Ethereum tokens have lost some lead over Solana, Dogecoin, and others during the previous three years. These figures bear out the meta-narrative for the smart contract blockchain economy: decentralized finance competitors with a second mover advantage are accumulating vast capital flows to provide the benefits of the blockchain with faster service and lower fees.
| Which cryptocurrencies do you currently own? | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Bitcoin (BTC) | 77% | 78% | 76% | 74% |
| Ethereum (ETH) | 65% | 58% | 54% | 49% |
| Dogecoin (DOGE) | 26% | 31% | ||
| Solana (SOL) | 11% | 10% | 11% | 18% |
| U.S. Dollar Coin (USDC) | 12% | 10% | 12% | 17% |
| Shiba Inu (SHIB) | 19% | 18% | 12% | 15% |
| Stellar (XLM) | 16% | 14% | 12% | 13% |
| Cardano (ADA) | 19% | 14% | 12% | 12% |
| Ripple (XRP) | 6% | 7% | 9% | 12% |
| Binance Coin (BNB) | 6% | 6% | 10% | 11% |
| Tether (USDT) | 5% | 5% | 7% | 9% |
| Avalanche (AVAX) | 5% | 6% | 5% | 5% |
Which currencies are people planning to buy this year?
This year, Bitcoin, Ethereum, and DOGE topped the list of Internet currencies Americans are most likely to buy— holding them with a custodian or securing their crypto themselves with a Web3 wallet or cold storage hard wallet.
In 2025, Bitcoin remains the most sought-after cryptocurrency. Two in three people who plan to purchase crypto in 2025 want Bitcoin. After all, it has the most secure blockchain, real-world electricity invested in its tokens, and digital scarcity. Only a very limited number of BTC tokens will ever be created—on a schedule to top out at 21 million by 2140.
| What currencies do you plan to buy in 2025? | Percentage of respondents open to purchasing crypto |
|---|---|
| Bitcoin (BTC) | 66% |
| Ethereum (ETH) | 43% |
| Dogecoin (DOGE) | 24% |
| Solana (SOL) | 17% |
| Ripple (XRP) | 15% |
| U.S. Dollar Coin (USDC) | 12% |
| Shiba Inu (SHIB) | 11% |
| Binance Coin (BNB) | 10% |
| Cardano (ADA) | 9% |
| Binance USD (BUSD) | 9% |
| Binance USD (BUSD) | 9% |
| Stellar (XLM) | 8% |
| Tether (USDT) | 7% |
| Avalanche (AVAX) | 6% |
| Toncoin (TON) | 5% |
| TRON (TRX) | 5% |
| Decentraland (MANA) | 2% |
| Curve (CRV) | 2% |
| Something else | 4% |
Bitcoin remains the blockchain industry’s leader, supported by its limited supply and growing acceptance from traditional financial institutions and some governments like El Salvador. Many cryptocurrency analysts from established financial firms and online believe Bitcoin and major altcoins like Ether, XRP, and Dogecoin are currently in a mid-cycle upward trend.
Besides Bitcoin, Ethereum has also become a very popular and developed blockchain platform for smart contracts. Forty-three percent of people planning to buy cryptos say they’ll get Ethereum in 2025. Meanwhile, Dogecoin gained more attention thanks to strong public support from Tesla and SpaceX CEO Elon Musk.
Solana has seen significant growth in market value, and 17 percent of crypto customers want to buy the currency this year. Blockchain researchers note that its proof-of-history mechanism efficiently helps achieve network consensus, allowing it to process up to 65,000 transactions per second (TPS)—one of the fastest speeds among blockchain platforms.
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